Welcome to the wonderful world of Facebook advertising! If you’re thinking of starting your own Facebook ad agency, you’ve come to the right place. This is part one of a startup blog series that will help you on your journey to running a successful ad agency for Facebook. Let’s begin!
Why a Facebook Ad Agency?
There’s no denying that we are in the midst of an online gold rush. Ordinary people are taking their skills in a certain area, advertising them online and are making a ton of money performing services for or selling courses to the masses. If you want to be one of those people but aren’t quite sure where to start, starting your own Facebook ad agency may be an outstanding choice for you.
Reason One: Anyone can do it.
Facebook advertising skills can be learned. If the skills can be learned, that means that anyone can do it, including you. In fact, if you are new to the game, we have a ton of resource blog posts to help you get started with nearly every facet of advertising on Facebook. Once you have learned the basic skills, you can start advertising for brands and businesses. You can learn the advanced skills along the way.
Yes, the coin has two sides. On one side is anyone being able to learn Facebook advertising skills. On the other side, there is the skill of pitching or selling your advertising skills to businesses. Selling skills are an art to perfect all on their own. Anyone can learn to sell, but not everyone will succeed. Why? Some people are naturally more introverted and have a hard time with the selling process. If this sounds like you, do not fret.
Hire a virtual assistant or agent (or an in-person agent), who is great at selling, to go get your clients for you. Choose what rate and percentage to pay them. Decide on how much work they will do for you. If you only want them to only acquire the clients while you do the advertising, consider a lower rate. Want them to get the clients and run the ads? Consider a higher rate.
Reason Two: The opportunity is vast.
Just because anyone could advertise for others on Facebook, it doesn’t mean everyone is advertising for others on Facebook. The second advantage is that there is nothing but opportunity if you choose to go this route and stick with it until you see success. It requires a lot of work, like anything worth doing, and therefore, most people shirk away from anything that is unfamiliar and requires work upfront. Once you get the hang of it and have customers, the work becomes really simple, which brings us to the third advantage.
Reason Three: It brings about passive income.
Okay, so starting your own Facebook ad agency isn’t a get-rich-quick-scheme. As we’ve said, it takes a lot of work. Do the work. Get the clients. Enjoy (nearly 100%) passive income each month.
Let’s say you need to make $50,000 a year before you would even consider quitting your day job. Now, let’s reverse engineer what it would take to get you there. If you charged $1,000 for your services (not including the ad spend) per month per client, it would take between four and five clients total to bring you to your desired salary. If you only had five clients, you could be making $60,000 a year from running five Facebook ads.
Charge more, and obviously, it would take even fewer clients. Even if you were to charge only $500 a month for your services, it would only take ten businesses to be making $60,000 a year. You would only have to create and monitor ten ads–meaning you could check one ad every three days of the month, or you could check all ten in and make any adjustments needed within about an hour or two and be done. The time you spend on work could even be less once you read advantage four!
Reason Four: You can set almost everything to autopilot.
Be brave, bolden and fearless and take the path less traveled! Work a lot in the beginning. Then, set everything else to run by itself.
You could be sitting on a beach and only briefly checking in on the ads you’re running. Are the ads performing well? Return to your vacation or to your dream life! Don’t want to be disturbed during your vacation time, unless an ad emergency arises? Get notifications sent straight to your phone.
After the initial client on-boarding and ad creation, go into autopilot-mode by setting notifications to be sent to your phone when an ad isn’t performing as well as it should or is eating up too much of the ad’s budget.
We even created a tool to help make Facebook ad agency owners’ lives even easier. Use The Campaign Maker to monitor ads and to create multiple ads in seconds, making your dream life that much more attainable. You can even try it free for 30 days. With a tool like The Campaign Maker, you can be done with your work of creating ads for businesses in seconds, and you can set the monitoring of ad performance on autopilot.
*You can even hire an assistant or a manager to run the agency, if you are making enough money, but we will talk about that in a moment.
Reason Five: The sky’s the limit.
Yes, the old adage holds true here as well. Whatever you want your salary to be, you can make it happen by reverse engineering your ideal salary into the number of clients needed.
Pro Tip: Have a relatively high salary in mind? The number of clients can seem overwhelming. Once you are at a stable place in your business, you can either outsource the work to virtual assistants or virtual agents, or you can hire agents at a physical office, letting them earn a percentage of the money from the clients they sign. This method is called “scaling.” You do not have scale up, but if you want a dream salary, you may have to hire your dream team.