Creating a proper optimization rule can save you hundreds of dollars in potential wasted ad spend, so learning how to create a good rule can be a beneficial thing for you.
First you need to understand that the optimization tool will only read and affect individual ads within the campaign, it does not focus on the adsets or campaigns as a whole. We found this method to be 10x more efficient than looking at whole campaigns.
The basic thought of the optimization tool is that it would do what YOU would do. You need to tell what you want it to stop.
So let’s say for example you just launched a conversion campaign that has around 50 ads. Usually what you would do is throughout the day you would check on each ad and see how its doing and how much its spending compared to the results it’s getting.
The optimization tool will do this for you, in this case you tell it that once an ad has spent at least $15 in its lifetime and its cost per click is still over $1 then pause the ad. With this you can stop these ads that bleed money away from your other ad which is getting $0.5 cost per click.
We are working on adding new ideas and layers to the optimization tool and we strongly believe that the more creative you are in your rules the better results you will get.