A conversion campaign is created for one sole purpose and that is to get more conversions from the facebook pixel you have installed in your site. This objective should only be used if you have the facebook pixels installed properly.
1~ Open the creation tool
Here -> https://thecampaignmaker.com/app/createcampaign
2~ Name your campaign
Only you would see the campaign name.
3~ Choose your ad account
This tells Facebook which account to charge for the ads.
4~ Choose Objective
Choose “Conversions” as the objective.
5~ Facebook page
Choose the Facebook page you want associated with your ad.
6~ Write your headline
This is the first piece of text people usually see.
7~ Write your body text
This is where you can expand on your main selling point.
8~ Write your description
This is where you can even more text.
9~ Your ad URL
This is where you enter the URL of where the traffic should go to after clicking your ad – all URL’s must start with either http:// or https://
10~ Choose your media
This is where you choose or upload the image/videos you want in your ad. – you can split test by choosing more than 1!
11~ Choosing your CTA button
Choose a button that relates to your ad.
12~ Tracking your Ad
You can track your ads with a facebook pixel if you have it installed and you can also track it with Google Analytics if you have Google analytics installed.
This is also where you would specify which Facebook conversion pixel you want the campaign to focus on.
13~ Preview how your ad will look like!