Setting up your first analysis report is very simple.
We broke the analysis into 4 simple steps:
1~ Choosing what level you want to analyze.
In this step you would specify if you want to see data on either a campaign, adset or ad level. Adset level is generally the most popular.
2~ Choosing the timeframe to review.
In this step you would specify what timeframe you would want to include in your analysis report. For example “past 3 days” would only show data from the past 3 days.
3~ Choosing the exact campaign/adset/ads you want to test and compare.
In this step you would first choose the campaign, then according to the level you chose would be adsets then ads. In this step you also have the option to compare multiple adsets/ads.
4~ Choose the data points you want to focus on.
In this step you get to choose which data points you want to see in your analysis report.
Please note that all reports will include spend, impressions, cpm and frequency by default.
At this step you can customize your report however you want it.