A leads objective campaign is created for one sole purpose and that is to get leads from targeted people. This objective should only be used if you have a lead form already setup through your Facebook account.
1~ Open the creation tool
Here -> https://thecampaignmaker.com/app/createcampaign
2~ Name your campaign
Only you would see the campaign name.
3~ Choose your ad account
This tells Facebook which account to charge for the ads.
4~ Choose Objective
Choose “Leads” as the objective.
5~ Facebook page
Choose the Facebook page you want associated with your ad.
Choose the Facebook lead form you want added to your campaign. If you do not have one then you would need to create one via Facebook.
6~ Write your headline
This is the first piece of text people usually see.
7~ Write your body text
This is where you can expand on your main selling point.
8~ Write your description
This is where you can even more text.
9~ Choose your media
This is where you choose or upload the image/videos you want in your ad. – you can split test by choosing more than 1!
10~ Choosing your CTA button
Choose a button that relates to your ad.
11~ Tracking your Ad
You can track your ads with a facebook pixel if you have it installed and you can also track it with Google Analytics if you have Google analytics installed.
12~ Preview how your ad will look like!
Note: you can split the body text, headline and description by clicking the plus button beside it and writing your text.