This is the heart and soul of the optimization tool, this is where you set the guidelines of the ads you want to keep an eye on and potentially stop from taking the budget away from profitable ads.
The optimization rule is split into 2 rule conditions:
Rule #1 – generally rule is reserved for a basic condition for example we want to allow the ad to spend at least $10 first before seeing if has a cost per click. This allows you to give each ad a fair chance and gathering initial data before going to the second rule.
Rule #2 – this is where you set the actual rule you want for the ad, so for example any ad over $1 cost per click.
By having a 2 layer optimization rule you can give your ad a chance to start working and then once it reaches your second layer you check if it is performing the way you want it to perform otherwise it should stop it or notify you.
Lets see an example of how to setup a good rule:
You just created a clicks to website campaign and from your experience you saw that the any ad that gets over $0.50 per click doesn’t work for you.
So you would setup a rule similar to this:
Rule #1 – Impressions greater than 1,000
This means that it should only account for ads that have had at least 1,000 impressions on it.
Once it finds an ad that has satisfied rule#1 which is 1,000+ impressions then it should check rule#2.
Rule #2 – Cost per click greater than $0.50
This means that it should only account for ads that have a cost per click over $0.50.
Once it finds an ad that has both 1,000+ impressions AND has a cost per click of over $0.50 then it would pause the ad or notify you.
Please note: we have a couple of templates that are great starting points for all campaign types. You can also load a template and edit it based on how aggressive you want to be.