Using the Facebook ads manager is like using a butter knife to cut your steak. Using the Facebook power editor is like using a steak knife, gets the job done with your effort. Using The Campaign Maker is like having a butler cut your steak with a chef’s knife while you watch.
Now imagine you have a massive steak…. that’s the difference between them.
At its best it makes a 45 minute task into a 3 minute task. And that is assuming the marketer knows how to split test manually… The Campaign Maker opens the door to beginners to split test while veterans can only split test on power editor.
In terms of reporting, the Facebook ads dashboard is insanely complicated for a beginner, especially if they get into the customization dashboard.
With FB you need to dig in, while our reporting tool and analysis tool is seen at a glance.